Sasha Barnett has joined the board of Horsham-based Telecom Acquisitions Ltd (TAL), a career move that follows her progression from one of the first employees at its Home Telecom business to chief sales officer.
The appointment was announced on 5 November 2026, following TAL’s buyback of the 51% stake previously held by TalkTalk. Barnett’s board responsibilities cover revenue growth, strategic partnerships, market expansion, marketing, customer loyalty and retention.
From customer calls to board decisions
Barnett’s early work at Home Telecom involved contacting potential customers from an Excel spreadsheet to help them arrange broadband when moving home. She spent more than two years on the phones before moving through the business’s departments, gaining first-hand experience of its operations.
That operational background remains part of her approach. The company says she has returned to handling calls herself to understand customers’ experiences and identify opportunities for improvement.
Barnett said: “Understanding the detail first-hand makes for better decisions at board level.”
Her responsibilities have expanded over time to include product development, partner channels and relationships with the group’s commercial partners. The new board role formalises a wider strategic remit alongside her existing sales leadership.
A new phase for the broadband group
TAL operates several broadband and utilities brands, including Home Telecom, Fleur Telecom, Eclipse Broadband, Earth Broadband, EzeTalk Residential, Gigabit Networks and Open Fibre. The group says it has more than 80,000 customers and supports more than 30,000 home movers each month.
The board appointment follows the group’s repurchase of TalkTalk’s majority stake. TAL says the change gives it greater control over its direction and that it plans further partnerships, product development and expansion.
Barnett’s new position combines responsibility for commercial growth with the customer experience she first encountered in an entry-level role. Her progression is an example of internal career development into board-level leadership within a growing business.
The announcement was distributed by Frontline Agencies Limited on behalf of TAL. Its forecast turnover of around £36 million for 2027 is a company projection, not a reported financial result.
