Charlie Shaw and Patrick Carragher, the founders of Cheshire-based Slingshot Marketing, are celebrating after their two-person business was named SEO Agency of the Year at the British Agency Awards 2026.
The pair founded Slingshot Marketing in June 2023 and have built the business around providing websites, search engine optimisation (SEO) and Google Ads services to trades and construction companies across the UK.
Based in Congleton, Charlie and Patrick manage all client work themselves, without outsourcing or employing account managers.
Their award, announced in October, recognised a website and SEO campaign delivered for a specialist trades business in the south of England.
The project involved rebuilding the client’s website from scratch, with the new site going live in June 2026. According to Slingshot Marketing, the campaign generated more than 30 enquiries in its first 90 days, while Google search traffic reached 108 clicks in August, compared with just one click in the three months before the new website launched.
The British Agency Awards judges highlighted the clarity of the entry, its supporting evidence and client testimonials.
Speaking about the recognition, Charlie said: “We’re really proud to have been awarded this. Seeing client results on a screen is one thing, but getting a beautiful trophy is something else.”
Patrick added: “I’m honoured that we’ve been selected for this award. But most of all, I’m proud of the results we’ve delivered for our clients that got us there. This will only inspire us to keep doing more.”
Since establishing Slingshot Marketing, the founders have focused on working directly with smaller trades businesses, including electricians, builders, landscapers and driveway installers.
The award marks a milestone for Charlie and Patrick, who continue to deliver the agency’s website development, SEO and advertising services themselves.
