Jack Fryer has joined Sony Music UK as President of Catalogue, Digital Media and Sync, taking on a newly created role bringing together three areas of the business.
Fryer joins Sony Music UK from Universal Music, where he spent more than a decade in senior strategy roles and most recently led creative, strategy and data across labels.
In his new position, he will lead Sony Music UK’s catalogue, digital media agency and sync teams, with the three functions brought together under one strategic umbrella. He joins with immediate effect and will report to Chief Operating Officer Azi Eftekhari.
The role will see Fryer oversee Sony Music UK’s catalogue of recordings while working across the company’s digital media and sync operations, with a focus on developing creative and commercial opportunities for artists and their teams.
Jack Fryer said: “I am obsessed with the evolution of the modern record company. I want to build teams with the kinds of skills that can genuinely make the difference for the artists we work with. The rest is noise as far as I’m concerned. So, the opportunity presented to me – bringing together so many capabilities in one place, all unified around a world class catalogue of music and talent – was frankly irresistible. I can’t wait to get stuck in.”
Before joining Universal Music, Fryer worked at EMI Music on campaigns for artists including Emeli Sandé, Swedish House Mafia and Bastille.
He began his career in creative marketing and brand agencies, an experience which helped shape his approach to connecting music, culture, brands and audiences.
Azi Eftekhari, Chief Operating Officer, said: “Jack is a hugely experienced executive with creative instinct, commercial nous and a real understanding of how artists connect with fans. His energy, curiosity and proven ability to build meaningful relationships across the artist and industry community will be invaluable as we enter this next phase of our catalogue strategy and continue developing digital opportunities for our artists and teams.”
Sony Music UK said the appointment forms part of its continued investment in services designed to help artists build stronger audience connections and use digital innovation to create commercial opportunities.
