Motor finance executive Alan Smith has joined Car Finance 247 as commercial director, bringing more than 20 years’ experience across the automotive and vehicle finance sectors.
Smith will lead the company’s commercial engagement with lenders and take responsibility for its B2B business, supporting the growing team working on dealer-introduced relationships and proposition development.
He joins after 11 years at Evolution Funding Ltd, where he held a number of senior leadership positions and played a role in developing lender relationships and distribution strategies.
Before that, Smith spent three years as operations director at Jigsaw Finance and six years with Pentagon Group as group finance and insurance manager.
His appointment comes as Car Finance 247 continues to develop its technology-led offering for consumers, lenders and dealers.
Smith said: “Car Finance 247 has built a strong reputation for helping consumers access vehicle finance through a market-leading digital experience.
“I’m delighted to be joining the business at such an exciting point in its journey.
“There is a tremendous opportunity to strengthen relationships with lenders and dealer partners, further develop the platform proposition and create a more connected finance ecosystem.
“Ultimately, our goal is to make it even easier for consumers to quickly and seamlessly access the finance solution that best meets their needs while supporting sustainable growth for all our partners.”
Reg Rix, CEO at Car Finance 247, said: “Alan’s appointment is a significant milestone for Car Finance 247 as we continue to execute our strategy for ambitious, but sustainable growth.
“His experience across lender relations, dealer development and digital finance is second to none.
“As we continue to develop as a technology platform that creates value for dealers through deeper integration with lenders, Alan’s expertise will be instrumental in helping us scale our proposition, extend our reach and deliver even better outcomes for our partners and consumers.”
Rix added: “As the market continues to evolve, our focus remains firmly on building technology, partnerships and experiences that deliver value at every stage of the vehicle finance journey.
“Alan brings the commercial leadership, industry knowledge and strategic mindset that will help us accelerate that vision.”
